Date every batch
Age is what kills dried herbs.
Why the oregano tastes of nothing
Because it was harvested three years ago and nobody put a date on the jar.
How we work
Date it, list it, do not claim things
Dried herbs have a usable life of roughly a year, and most of what sits on a shelf is well past it. Nothing about that is visible — the colour holds long after the aroma has gone — which is exactly why a harvest date on the label matters more than any description of quality.
Blends deserve the same honesty. Listing ingredients in order of weight reveals immediately whether a product is a spice blend or mostly salt and anti-caking agent, which is why so many of them do not.
The hardest discipline is saying nothing about health. Botanicals attract therapeutic claims, and those claims are regulated for good reason: people substitute them for medical care. We describe how things taste and tell customers to ask a pharmacist about interactions, which is less compelling marketing and the only defensible position.
Our principles
Three beliefs behind the method
List it in full
In order, with nothing hidden.
No health claims
These are foods. Ask a pharmacist.
Want some samples?
Free on request, with origin and harvest stated.